The corporate principles describe our expectation of values and is the basis of our business activity and culture. Those values are long-term constants but not immune towards advancement. We keep learning and questioning the status quo. That is the reason why our corporate principles will continue to evolve steadily.
I. We create value
We create products which generate value for people, enrich their lives and which excite us and others.
II. We are empathic
We create user-centric products. Design decides how something operates, but user decide if something works.
III. We are passionate
We act with full passion and are ready to give everything in order to attain the best outcome. We are convinced that the outcome can be greater than the sum of all parts.
IV. We are critical
We are questioning the status quo.
V. We are curious
We never stop learning, we enlarge our manual repertoire and we are open to new things.
VI. We are focused
While keeping an eye on the essentials, we are consequent and disciplined but never bogged down.
VII. We are sustainable
We would like to leave this world as a place which is better than the one we have found.
VIII. We are honest
We’re always integer and open towards our customers and ourselfs.
IX. We reject totalitarianism
We stand for liberty and democracy.